Info
Projects
Clients

Art Forecast is a PR agency that raises the visibility of cultural institutions and creative practices. Through media strategy, storytelling, and curated events, we strengthen our clients’ presence locally and internationally.

Meet the Founder



Tatum Dooley is a writer, strategist, and the founder of Art Forecast, a PR and communications agency dedicated to raising the visibility of art, design, and culture. Her writing on culture has appeared in Artforum, Architectural Digest, Garage Magazine, The Globe & Mail, The Walrus, Lapham’s Quarterly, The Toronto Star, and Vogue.

Alongside her career as an art writer, Tatum has consulted for leading institutions, galleries, and cultural organizations. She draws on her experience in the art-tech sector, where she developed brand strategies from the ground up, crafting narratives that bridged technology and culture.

She also contributes to her community through board and committee work, including serving on the Curatorial Committee for SNAP in support of the AIDS Committee of Toronto, as Co-Chair of Gallery 44’s annual fundraiser Salon 44 between 2020 and 2022, and as Co-Founder of Canadian Art in Isolation, which has donated more than 300 artworks to residents in long-term care homes.

Follow her weekly newsletter on Substack.

Mission: Connecting the art world.     Vision: A world that allows artists & galleries to thrive.    Mission: Connecting the art world.     Vision: A world that allows artists & galleries to thrive.   Mission: Connecting the art world.     Vision: A world that allows artists & galleries to thrive.  

A PR and communications agency that amplifies creative work.


Art Forecast builds relationships between creatives, institutions, media, and audiences to share stories that resonate. Founded by writer and strategist Tatum Dooley.